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The ATV industry is seeing more and more buyers in their twenties and this is a fact that is sending the ATV industry out of control. Whether it's used ATV or brand new ATVs, retailers and manufacturers are seeing an encouraging growth and recognize the fact that there are, now, more and more ATV buyers who are in their twenties.

ATVs were first considered as an toy for adults – a vehicle that isn't a car, not a main mean of transportation and not a race car. It's between everything. Something recreational and provides fun, excitement and can also be used for work. Because of the price, ATVs used to be designed for the sake of simplicity and convenience. That also means that the old-school type of ATV is nothing to look at.

As a direct response to the growing number of younger ATV buyers, manufacturers are starting to take a closer look at the way their ATVs are designed. The taste and preference of the younger generation differs tremendously with the older generation. They want flash, colors, cool designs, cut, sleekness, speed, and bright, enthusiastic designs. They don't want the boring old ATVs designed for the farm! This very same trend is seen in sale of motor homes, trailers and van campers. Manufacturers of ATVs see an upward trend and a record of sale that is simply astounding. Many new owners of ATVs say that they get a loan that is equivalent to a second-home loan for the ATVs or RVs. Some, they say, of the loans can be stretched to 10 – 15 years and they can deduct the interest for tax purposes too. that could be one of the many reasons why many more people can afford to purchase their own ATV these days.

As the target audience begin to widen and take a change, manufacturers hire younger and ‘funkier' taste to design their newer ATV models. ATV retailers hire younger and savvier sales assistants to help sell the ATVs to a younger audience.

The world of ATV is certainly, without a doubt, positively changing.

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